In searching throughout Proverbs, this passage brings to light a profound leadership principle that combines two vitally important qualities, truth and love. In a post-trust world, truth in leadership involves being honest, transparent, and well-principled.
To serve means to be constantly looking opportunities. Many just simply miss opportunities to serve because they're not looking for them.
Accountability creates new opportunities which creates new outcomes. To fulfill the accountability vow, leaders must create and develop new habits for their salespeople and honor the commitments made.