Discover why presence, not scripts, pressure, or technique, is a salesperson’s real superpower. Learn how staying fully present transforms trust, connection, and results. Insights from Larry Levine.
New Blog Post DescriptionBeing liked feels good, but it won’t win deals. Learn why likability can mislead sales professionals into thinking they have trust, and how to shift from being liked to being truly trusted. Insights by Larry Levine.
Many sales reps operate as order-takers, not trusted advisors. In this eye-opening guide, Larry Levine shows CEOs how to elevate sales culture, develop true professionals, and drive performance from the inside out.
Being liked isn’t enough. Discover how to shift from friendly vendor to trusted advisor by transforming your sales strategy and leaving the friendship zone behind.