A new year brings fresh promises—but real change requires ownership. Larry Levine challenges leaders to move beyond intentions and commit to meaningful growth.
The greatest gift you can give your clients isn’t a discount or a deal, it’s trust, authenticity, and meaningful value that strengthens the relationship.
New Blog Post DescriptionBeing liked feels good, but it won’t win deals. Learn why likability can mislead sales professionals into thinking they have trust, and how to shift from being liked to being truly trusted. Insights by Larry Levine.
Being liked isn’t enough. Discover how to shift from friendly vendor to trusted advisor by transforming your sales strategy and leaving the friendship zone behind.