SELLING FROM THE HEART BLOG

The Likability Trap: Why Being Liked Doesn’t Mean You’re Trusted in Sales

The Likability Trap: Why Being Liked Doesn’t Mean You’re Trusted in SalesBy: Larry Levine Published on: 20/11/2025

New Blog Post DescriptionBeing liked feels good, but it won’t win deals. Learn why likability can mislead sales professionals into thinking they have trust, and how to shift from being liked to being truly trusted. Insights by Larry Levine.

The Likability Trap: Why Being Liked Doesn’t Mean You’re Trusted in Sales

Transform Your Sales Strategy, Leave the Friendship Zone Behind.

Transform Your Sales Strategy, Leave the Friendship Zone Behind.By: Larry Levine Published on: 06/11/2025

Being liked isn’t enough. Discover how to shift from friendly vendor to trusted advisor by transforming your sales strategy and leaving the friendship zone behind.

Transform Your Sales Strategy, Leave the Friendship Zone Behind.

Rise, Reflect, and Reignite - How Your Daily Routine Shapes Who You Become.

Rise, Reflect, and Reignite - How Your Daily Routine Shapes Who You Become.By: Larry Levine Published on: 23/10/2025

Your daily routine isn’t just a to‑do list—it's the blueprint for who you’ll become. Discover how reflection, action, and intention transform your sales, leadership, and life.

Rise, Reflect, and Reignite - How Your Daily Routine Shapes Who You Become.

How Standing Out Builds Trust and Drives Sales

How Standing Out Builds Trust and Drives SalesBy: Larry Levine Published on: 09/10/2025

In a sea of options, differentiation is your trust-builder. Discover how standing out, in voice, value, and authenticity, turns prospects into believers and drives real sales.

How Standing Out Builds Trust and Drives Sales