New Blog Post DescriptionBeing liked feels good, but it won’t win deals. Learn why likability can mislead sales professionals into thinking they have trust, and how to shift from being liked to being truly trusted. Insights by Larry Levine.
Being liked isn’t enough. Discover how to shift from friendly vendor to trusted advisor by transforming your sales strategy and leaving the friendship zone behind.
Your daily routine isn’t just a to‑do list—it's the blueprint for who you’ll become. Discover how reflection, action, and intention transform your sales, leadership, and life.
In a sea of options, differentiation is your trust-builder. Discover how standing out, in voice, value, and authenticity, turns prospects into believers and drives real sales.